The Worst Sinner in the Scarlet Letter - 1444 Words

The Worst Sinner in The Scarlet Letter In The Scarlet Letter there are three main sinners presented to the reader. Hester Prynne, Arthur Dimmesdale and Roger Chillingworth are all written with their own forms of sin, and each has a unique coping mechanism for their sins and guilt. Sin, at this time, was a hugely important part of daily life, and punishment for one’s sins was universally seen as not only a positive thing, but a necessary action to keep the people of the colony pure. Both Hester and Dimmesdale receive great punishments for their sin of adultry. However, one character is portrayed as a true sinner, more so than the others. Roger Chillingworth is by far the worst sinner in The Scarlet Letter. This is made apparent by†¦show more content†¦Roger Chillingworth’s sin, however, was not in an instant. His was calculated, drawn out, and committed with malice towards both Dimmesdale and Hester for years on end. He tormented Dimmesdale psychologically for years, and drained what little lif e Dimmesdale had in him out slowly and intentionally.He felt no guilt for these sins, nor was he ever punished for them in life. â€Å"Certainly, if the meteor kindled up the sky, and disclosed the earth, with an awfulness that admonished Hester Prynne and the clergyman of the day of judgment, then might Roger Chillingworth have passed with them for the arch-fiend, standing there, with a smile and scowl, to claim his own. So vivid was the expression, or so intense the ministers perception of it, that it seemed still to remain painted on the darkness, after the meteor had vanished, with an effect as if the street and all things else were at once annihilated† (Hawthorne. Chapter 12.) This passage shows the reader the malevolent nature that Chillingworth begins to take on in the novel, seeming almost inhuman in his unwavering hatred for Dimmesdale, and the torture he inflicts upon him. Once again his lack of remorse is expressed plainly for the reader. The themes of sin and reve nge in The Scarlet Letter are made prominent and clear, as Hawthorne tends to express every theme in the novel. The two are closely tied together in the case of Roger Chillingworth. In The Scarlet Letter,Show MoreRelatedDimmesdale Is The Worst Sinner In The Scarlet Letter914 Words   |  4 Pages The Scarlet Letter by Nathaniel Hawthorne, it is about a young woman named Hester Prynne, who has committed adultery and gave birth to a daughter named Pearl. As a punishment, Hester has to wear a cloth with a scarlet letter ‘A’ on her chest that stands for ‘Adulteress’ for all her lifetime. Meanwhile, Hester’s husband, Roger Chillingworth, who has been missing for two years come back and decides to take a revenge on Hester’s lover. Throughout the novel, Chillingworth has discovered that a youngRead MoreThe Worst Sinner in The Scarlet Letter Essay986 Words   |  4 PagesThe Scarlet Letter illustrates that the illumination of self-deception gapes op en after one like the very jaws of hell. This is apparent through all the main characters of the novel. Although Hawthornes work has several imperfect people as the main characters, including Hester Prynne, Arthur Dimmesdale, and Roger Chillingworth, the worst sinner is Roger Chillingworth. Chillingworth commits the greater sin because of his failure to forgive; he has an insatiable appetite for revenge; he receivesRead MoreDimmesdale Is The Worst Sinner964 Words   |  4 Pages The worst sinner The Scarlet Letter by Nathaniel Hawthorne, it is about a young woman named Hester Prynne, who has committed adultery and gave birth to a daughter named Pearl. As a punishment, Hester has to wear a cloth with a scarlet letter ‘A’ on her chest that stands for ‘Adulteress’ for all her lifetime. Meanwhile, Hester’s husband, Roger Chillingworth, who has been missing for two years come back and knows about his wife cheating on him. He tells Hester to keep his true identityRead MoreDimmesdale Is The Worst Sinner914 Words   |  4 PagesThe worst sinner In the novel The Scarlet letter by Nathaniel Hawthorne, it is about a young woman named Hester Prynne, who has committed adultery and gave birth to a daughter named Pearl. As a punishment, Hester has to wear a cloth with a scarlet letter ‘A’ on her chest that stands for ‘Adulteress’ for all her lifetime. Meanwhile, Hester’s husband, Roger Chillingworth, who has been missing for two years come back and decides to take a revenge on Hester’s lover. Throughout the novel, ChillingworthRead MoreThe Scarlet Letter : The Puritan Time Period1283 Words   |  6 PagesThe Scarlet Letter The Puritan time period is considered one of the holiest time periods of all time since they live a godly life. Nathaniel Hawthorne proves this statement wrong by telling the story of Hester Prynne, Arthur Dimmesdale, and Roger Chillingworth. â€Å"She never battled with the public, but submitted, uncomplainingly, to its worst usage; she made no claim upon it, in requital for what she suffered; she did not weigh upon its sympathies.† (123) (This quote has no bearing on the openingRead MoreSins inThe Scarlet Letter by Nathaniel Hawthorne Essay1517 Words   |  7 Pagesâ€Å"Be true! Be true! Be true! Show freely to the world, if not your worst, yet some trait whereby the worst may be inferred† (Hawthorne). As this sentence is read in the The Scarlet Letter, the reader will realize that the main theme of the book is the sentence above. Throughout the book, secret sin damages the lives, soul, and the integrity of the main characters. However, it could have easily been ev aded through open confession of their sins. Nathaniel Hawthorne’s purpose in writing this novel isRead MoreSymbolism From The Scarlet Letter867 Words   |  4 PagesEmalee McCracken Mrs. Voshell Honors English 10 21 December 2016 Symbolism in The Scarlet Letter There are many forms of symbolism found in The Scarlet Letter. Hawthorne, the author uses his many forms of symbolism to project a lesson or moral created throughout the story. Even each of the main characters has a different moral representation. Guilt, repentance, purity, and strength each are shown through the eyes of a different character. Pear, Hester Prynne, Chillingworth, and Reverend DimmesdaleRead MoreThe Gift of Evil in The Scarlett Letter by Nathaniel Hawthorne764 Words   |  4 PagesGifts Of Evil In the book The Scarlet Letter by Nathaniel Hawthorne there are many characters who have committed sins. In Puritan community they followed the word of god and banned all sins. These sins in The Scarlet Letter were look as The Black Mans work meaning satans work. The sins committed were harmful and hurtful to people and their souls. Hester and Mr. Dimmesdale committed adultery with bearing a child named Pearl. But Roger Chillingworth committed the worst sin by using his gifts for evilRead MoreAnalysis Of The Scarlet Letter By Nathaniel Hawthorne Essay1037 Words   |  5 Pagesmentality that they are average and no worse than others can actually make them bitter and unsuccessful. In the book The Scarlet Letter by Nathaniel Hawthorne a puritan society is plagued by hypocrisy and sin. The three main characters Hester Prynne, Roger Chillingworth, and Arthur Dimmesdale are all endowed with a deep underlying sin. Out of the three Dimmesdale is the worst sinner in the town because he is a coward for not admitting his sin. Dimmesdale is not only the most complex character in theRead More Greatest Sinner in Nathaniel Hawthornes The Scarlet Letter Essay1267 Words   |  6 PagesThe Greatest Sinner in The Scarlet Letter      Ã‚  Ã‚  Ã‚  Ã‚   Mankind is prone to some degree of sin. A question that has always plagued mankind is how one can achieve redemption from sin. Any sin becomes compounded when the perpetrator does not take responsibility for it. In the book The Scarlet Letter by Nathaniel Hawthorne, perhaps the greatest sinner was Reverend Arthur Dimmesdale.    Many of Hawthornes works center around what is right or wrong, and the consequences of breaking the basic

Benefits Of Soybean Breeding Programs Essay - 853 Words

Exotic soybean germplasm that has the potential to significantly increase seed yield has been evaluated in several previous studies. Three high yielding germplasm lines that contain exotic ancestry have been released by USDA-ARS and the Illinois Agricultural Experiment Station. The released lines LG00-3372 from the cross PI 561319A Ãâ€" PI 574477 (Nelson and Johnson 2011a), LG04-6000 from the cross PI 436682 Ãâ€" Lawrence (Nelson and Johnson 2012), and LG06-5798 from LG00-3372 x LD00-3309 (Nelson et al. 2013) yielded significantly (P=0.05) more than the highest yielding check cultivars in field tests. The releases of these germplasm lines provide evidence that exotic germplasm can be used as a parent for soybean breeding programs to provide new genetic diversity as well as to improve seed yield of US soybean cultivars. Advances in biotechnology and statistical programs have made it more efficient to map the locations of genes and QTL. However, complex quantitative traits including seed yield are often difficult to identify and their use in soybean breeding programs can be complicated by epistasis, QTL by genetic background interactions, and QTL by environment interactions (Bernardo 2008; Yang et al. 2008). Strong interactions between QTL as well as between QTL and environments for seed yield have been reported in soybean (Kim et al. 2012b; Lark et al. 1995). The objectives of this study were to map QTL and to identify effects of the QTL and/or epistasis on important agronomicShow MoreRelatedFirst Generation Sequencing ( Ngs ) Technologies792 Words   |  4 Pagespractical approaches for crop breeding; 1) whole-genome resequencing (WGR), 2) genotyping-by-sequencing (GBS), 3) genome wide association studies (GWAS), and 4) genome editing technologies (GET). The cost and time for sequencing and genoty ping have continuously and dramatically decreased by the developments of diverse high-throughput platforms. The extensive production and active utilization of genomic resources including genomics tools and resources for crop breeding programs created a new term, genomics-assistedRead MoreHow Soybean Is Extremely Agronomically Valuable2222 Words   |  9 PagesSoybean is extremely agronomically valuable. Soybean seed meal is the most common component of animal feed, is made into edible oil, and has many industrial uses. In 2014, a record estimated 84.2 million acres of soybean were planted in the United States, contributing to over half of the global market (http://www.epa.gov/agriculture/ag101/cropmajor.html, from USDA statistics). Interestingly enough, one cultivar makes up greater than ninety percent of the soy grown in the United States [1]. ThisRead MoreGenetic Engineering ( Genetic Modification )991 Words   |  4 Pagesobtain favorable outcomes. Genetic engineering can be u sed to increase the disease resistance of organism, help animals produce extra hormones, etc. the list is endless. This method of reproduction is different than the usual selective breeding. Selective breeding includes the genes that are originally present in the organisms. Hence, the off springs still have the same genes as their parents and are still the same species. But, in genetic engineering, there is a modification of genes. The off springsRead MoreWar Over What We Eat1576 Words   |  7 Pagesmay contain genetically modified organisms. The same cannot be said for the European Union, who has much tighter regulations regarding the planting and end use of genetically modified (GM) foods. There is a worldwide debate over the safety and benefit of genetically modified organisms and whether they should be allowed on the dinner table. History In October of 1992, the US Department of Agriculture authorized a petition to allow Calgene Inc. to proceed with the commercialization of the FlavrRead MoreThe Food And Feed Law Review1648 Words   |  7 Pagesmodify organisms by altering its DNA in a way that does not occur naturally by mating or natural recombination to introduce desired physiological traits (EFFL 235). In 2000, 68% of all genetically modified, GM, crops were grown by U.S. farmers, with soybeans and corn making up 82% of all GM crops harvested in 2000 (Whitman 5). According to the European Food Feed Law Review, scientists may transfer simple genes from the DNA from one organism into another, and also between non- related species, suchRead MoreBecks Hybrids As A Regional Family Owned Seed1137 Words   |  5 Pagesemployees. In the summer that number grows to over 700, that includes interns and summer help. Beck’s Hybrids has become the number one family owned seeds corn company in the United Sta tes by hiring qualified people. Since 1990, their corn and soybean sales have increased 20% each year. I am going to identify the critical success factors that have made Beck’s Hybrids successful. People Attitudes and Actions Beck’s Hybrids is committed to the mission and attitudes and actions of their employeesRead MoreEssay on Genetically Modified Foods3174 Words   |  13 Pageson the market. The reason why you probably guessed a lower number is because genetically modified foods have successfully infiltrated the market at a rapid rate and are in a variety of foods that humans eat. Here is a list of just a few of them: soybeans, tomatoes, potatoes, corn, squash, zucchini, and watermelon. 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While there will always be risks involved in any procedure that involves the manipulation of an organism’s genome, the potential benefits have almost limitless possibilities. Governments should allow experimentation in genetic engineering for the betterment of mankind while also maintaining oversight to ensure potentially deadly consequences can be mitigated. Humans have been domesticatingRead MoreEvery person in America is guilty of this almost daily in some way or another, and that is wasting1600 Words   |  7 PagesFood loss and food waste is a global problem that needs to be reduced to not only benefit people financially and protect the environment, but attempt to solve the food security equation. Surprisingly, approximately one third of the food produced in the world for human consumption gets lost or wasted annually. That amount totals to nearly 1.3 billion tons of food wasted according to the United Nations Environment Program (UNEP): Environment for Development website. It’s hard to believe that consumers

Ku Klux Klan/Nazis Essay Example For Students

Ku Klux Klan/Nazis Essay Ku Klux KlanA secret terrorist organization that originated in the southern states during the period of Reconstruction following the American Civil War and was reactivated in the 20th century. The Ku Klux Klan believed in the innate inferiorityof black so therefore mistrusted adn resented the rise of former slaves to a status of civil equality and often to positions of political power. The lan became an illegal organization committed to destroying the Reconstruction governments from the Carolinas to Arkansas. Attired in robes or sheets and wearing masks topped with pointed hoods, the Klansmen terrorized public officials in effort to drive them from office and blacks in general to prevent them from voting, holding office, and otherwise exercising their newly acquird political rights. It was customary for them to burn crosses on hillsides and near the homes of who they wished to frighten. When such tactics failed to produce the affect they wanted, the victim would be flogged, mutilated , or murdered. These activities were justified by the klan as necessary measures in defense of white supremacy and the inviolability of white womanhoodA secret convention of Klansmen, held in Nashville, Tennessee, in 1867, adopted a declaration of principles expressing loyalty to the U.S. Constitution and its government and declaring the determination of the Klan to protect the weak, the innocent and the defenseless: to relieve the injured and oppressed: and to succur suffering The convention designated the Klan as an invisible Empire and provided for a supreme official, called Grand Wizard of the Empire, who wielded virtually autocratic power and who was assisted by ten Genii. From 1868 to 1870, while federal occupation troops were being withdrawn from the southern staes and radical regimes replaced with the Democratic administrations, the Klan was increasingly dominated by the rougher elements in the poulation. The local organizations, called Klaverns, became so uncontrollable abd violent the Grand Wizard, former Confederate general Nathan B. Forrest, officially dibanded the Klan in 1869. Klaverns continued to operate on their own. In 1871, Congress passed the Force Bill to Implement the 14th Amendment to the U.S. Constitution guaranteeing the rights of all citizens. In the same year Ulysses S. Grant issued a proclamation calling on members of illegal organizations to disarm and disband: thereafter hundreds of Klansmen were arrested. With those that were left they adopted a new fraternal organization incorporated in Georgia in 1915. the official name of the society, Invisible Empire, Knights of the Ku Klux Klan. Membership was open to native-born, white, Protestant males, 16 years or older: blacks Roman Catholics and Jews were excluded and were increasingly male targets of defamation and persecution by the Klan. After WWI the Klan expanded rapidly in urban areas and became active in many states like, Colorado, Kansas, Oklahoma, Texas, Alabama, Georgia, Illin ois,Indiana,Ohio, Pennsylvania, and New Jersey. Even though the Klan preached white supremacy, it focused its attacks on what it considered to be alien outsiders, particularly the Roman Catholic Church, which it believed was threatening traditional American ways and values. All non-Protestants, aliens,liberals,trade unionists,abd striking workers were denouned and subversives. After 1921, it experienced a rapid growth of membership and became politicallyinfluential throughout the nation. One estimate of its membership, made in 1924, when the Klan was at the peak of its strength, was as high as 3 million. In that year a resolution denouncing the klan, introduced at the national convention of the Democratic party, precipitated a bittercontraversy and was defeated. In 1944 it dibanded formally when it was unable to pay back axes wed to the federal government. With the death of its strongest postwar leader, it broke down into numerous, independant, competing units, which often didnt las t long enough to be placed on the list of sebversive organizations issued by the U.S. attorney general. .ucfe2b15ce01f880d44dbaa728fe2b7ab , .ucfe2b15ce01f880d44dbaa728fe2b7ab .postImageUrl , .ucfe2b15ce01f880d44dbaa728fe2b7ab .centered-text-area { min-height: 80px; position: relative; } .ucfe2b15ce01f880d44dbaa728fe2b7ab , .ucfe2b15ce01f880d44dbaa728fe2b7ab:hover , .ucfe2b15ce01f880d44dbaa728fe2b7ab:visited , .ucfe2b15ce01f880d44dbaa728fe2b7ab:active { border:0!important; } .ucfe2b15ce01f880d44dbaa728fe2b7ab .clearfix:after { content: ""; display: table; clear: both; } .ucfe2b15ce01f880d44dbaa728fe2b7ab { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ucfe2b15ce01f880d44dbaa728fe2b7ab:active , .ucfe2b15ce01f880d44dbaa728fe2b7ab:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ucfe2b15ce01f880d44dbaa728fe2b7ab .centered-text-area { width: 100%; position: relative ; } .ucfe2b15ce01f880d44dbaa728fe2b7ab .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ucfe2b15ce01f880d44dbaa728fe2b7ab .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ucfe2b15ce01f880d44dbaa728fe2b7ab .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ucfe2b15ce01f880d44dbaa728fe2b7ab:hover .ctaButton { background-color: #34495E!important; } .ucfe2b15ce01f880d44dbaa728fe2b7ab .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ucfe2b15ce01f880d44dbaa728fe2b7ab .ucfe2b15ce01f880d44dbaa728fe2b7ab-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ucfe2b15ce01f880d44dbaa728fe2b7ab:after { content: ""; display: block; clear: both; } READ: Consumer product safety act Essay The Klan is still in existance today in the year 2001, but it is not s strong as before. Hopefully we will be able to get rid of the hate in that group for good. Nazi PartyNazi Party was alson known as National Socialism. Its roots were peculiarly German rounded. The theorists and planners of the National Socialists included General Karl Ernst Haushofer, a German geographer who exercised much influebce in

E Commerce at Yunnan Lucky Air free essay sample

Backed by the Hainan Airlines of the China, Yunnan Airlines was founded in 2004 as one of the most cost-effective domestic airline operating from its hub in Kunming, in the province of Yunnan. The limited route license added to the airline’s competitive advantage and maintained its monopoly within the region. Its major competitors include Air China and China Southern Airlines among others. As Yunnan is one of the most attractive tourist destinations of Southern China, the airline attracted a lot of customers and started producing profits within just three years of its inception. This huge success was the result of a viable strategy of the company that included just one type of airplane to reduce maintenance and costs, short haul and point to point routes and just one seating arrangement. There was no in-flight entertainment as well but as the airline was dealing in just short trips, these factors did not adversely affect its revenues. Presently, the company is facing a niche competition after the introduction of many new low-cost airline companies in the already saturated market and to keep itself ahead of the competition, Lucky Air needs to revisit its business strategy and come up with a plan of action that would help in its progress. This task is unduly challenging as it faces many competitors and any error or lapse of judgement may adversely affect the future of the company. E-commerce in China: According to (Kotler et al, 2012) ‘The digital revolution has created an Information Age that promises to lead to more accurate levels of production, more targeted communications and more relevant pricing’. In western countries e-commerce is not only a great asset in the business world, it is becoming the most dominant factor of gaining advantage and expanding their range within the sector. The internet usage in the China, however, is fairly limited and there is still a lot of potential for penetration inside the different remote regions of the country. This factor endorses the fact that the use of internet to have a competitive business advantage is currently minimal. The internet service at this time, especially in the airline sector, is unsophisticated and slow. The advancements in this sector are however enormous. Although only 1% of the population in China use the internet for their convenience, this situation is going to change soon considering the speed at which this commodity is gaining influence in the country. Luckyair. net: Kotler at al. (2012) state that ‘companies can improve their cost efficiency by skillful use of the internet’. This forum can improve logistics and operations to not only improve the accuracy and service quality but gain enormous cost savings as well. The biggest advantage that Lucky Air has is its association with Hainan Air that ensures that it is linked to one of the best IT support in the country. Lucky Air uses just . 15% of its own net income on its IT investment. Having this aid at their disposal has made them get an edge over their competitors and the company is the first of its kind to enable online credit verification, buy and refund tickets online and has no call-centre back end operations that delay and frustrate the customers. In addition, the company also provides information on destinations, flights and news updates. The on-line communities also help increase brand loyalty through blogs and forums. Options Open to Lucky Air: There are many different options available to Lucky Air to improve its standing in the airline sector. Some of these options include A. Revitalization of e-commerce to establish itself as the online travel leader. B. Expansion of the airline’s operations to include long haul routes C. Merger with other smaller companies to have a wider range of resources and capital available and improve its position in the highly competitive market Factors to be considered: Kotler at al. (2012) see management ‘entering a new â€Å"Age of Turbulence’ in which chaos, risk and uncertainty characterize many industries, markets and companies’. A lot of factors need to be considered by the executive team of Lucky Air. An ill-devised or poorly implemented marketing plan would not only hinder the company’s growth, it would also result in the loss of the edge they have over the other companies. The four cost components of the airline industry – fuel, landing fees, aircraft leasing and taxes has made operating Lucky Air in a productive manner a constant challenge. Even though the company has a high competitive advantage being linked to Hainan Airlines, it still needed to upgrade its business strategy on a regular basis to ensure maintaining the lead they had over the other airlines. The company like all its counterparts face a myriad of restraints including heavily regulated governmental laws, limitation to price reduction, a low potential for rapid expansion due to government restrictions and heavy taxes. Lucky Air being new in the field and operating on a small geographical area has to burden a lot of costs. The restriction on expansion of the company makes it necessary for the airlines to lease the airplanes at a high cost and the taxes ranging from 2%-10% makes it a challenge to manage its finances. The monopoly of ‘Civil Aviation Oil’ for fuel and â€Å"National Development Reform Commission’ for aircraft leasing puts a burden on the budget of the airline companies as they may dictate the terms of their services as they see fit. Another factor that Lucky Air has to keep in mind while devising its business strategy is the distribution and sale of the tickets for each flight. The sale of the tickets had the highest variable cost to the company’s finances with 80% of the company’s ticket purchases being done through authorized agents who commissioned from 2-10%. In addition, the company also had to pay the ‘GDS’ fees taxed by the government. The government restrictions and taxes induced are also major aspects of business in the airline sector. E-commerce is still not the norm of the business sector as there is a constant threat of fraud and errors in online buying, along with the high process being charged by the banks for using their services for payments. The executive team needs to take this factor into consideration and formulate a plan that would help keep Lucky Air exploit the resources as the e-commerce becomes more common in the country. Kotler et al. (2012) believes that marketers may use the Internet as a powerful information and sales channel as it can collect fuller and richer information about markets, computers, prospects and competitors. Recommendation: As far as the short term strategy is concerned, the biggest benefit would be gained through the integration of e-commerce. This is one avenue that Lucky Air needs to pursue as soon as possible as it would determine the future benefits of the company in the long run. It would not be able to survive in this market unless it moulds its business strategy in this respect. For the long term, the company needs to expand its range of operations and introduce long haul and international destinations with time. The marketing executives of Lucky Air should base their strategy on the ‘Holistic Marketing Concept’ which according to Kotler et al. (2012) is based on the development, design and implementation of marketing programs, processes and activities that recognize their breadth and interdependencies. This concept believes that everything matters in marketing and a broad, integrated perspective is often necessary. It recognizes and reconciles the scope and complexities of marketing activities (Appendix A). The adoption of this strategy would include 1. Use of Web 2. 0 to improve the customers’ online experience. 2. Set up a ‘Customer Relationship Management’ as is ? the norm in the western companies. 3. Acquire and maintain a detailed ‘Customer Product Review’ to help keep track of the customers’ changing needs and preferences. 4. Introduce a ‘Customer Self-Service’ option to decrease wait time during processes. 5. Set up a ‘Corporate Account’ that would aid the companies to keep track of their employees’ travel records and give them access to the different deals and destination packages. 6. Introduce and aggressively promote a ‘Loyalty Program Membership’ that would help maintain customer interaction and foster brand loyalty. 7. Introduce discount tour packages giving discounts in hotels and travel services even though the government does not allow reduction in the fares. 8. Improved discount rates, product mixes, promotional channels and special deals for students provided at sanctioned breaks and holidays. Conclusion and lessons learned: Analyzing the situation that the airline companies and specifically Lucky Air finds itself in, it can be deduced that to maintain their position in the ever increasing competitive market of airline industry, it is necessary for Lucky Air to revamp its business strategy. Considering the changing trends of the market, it cannot hope to have and maintain a positive impact on the market unless it expands its mode of operations. As e-commerce is the key to future success, it would be prudent for the company to devise its business strategy focusing on this aspect. On the other hand, Lucky Air should also think about expanding its business to other provinces and with time to other countries as well. Considering the vast number of airline companies opening shop in China, expansion is the only way to survive. The expansion, however, needs to be brought about strategically so that the competition may not be able to exploit Lucky Air’s weaknesses and errors. This is true for every low cost airline company in China and globally. The ever-changing market and the introduction of easy access of internet means that these airlines cannot hope to be successful in their endeavors unless they are willing to keep on a constant revitalization of their business strategy on a regular basis. It is the only way to keep abreast of the changing trends and be productive.